29 Nov 2010 Marketing Myopia by Theodore Levitt, a Harvard Business School professor (here's the PDF to download: marketingmyopia.pdf 229.08KB). To avoid marketing myopia Levitt said businesses should answer the One of the industries Levitt highlighted in his article as myopic was the retail petrol industry
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Abstract. Marketing Myopia was written by the late Theodore Levitt over 55 years ago. most-downloaded app in the history of Apple app store. According to The present study focuses on exploring the concept of “Marketing Myopia” which is identified Keywords: Marketing Myopia, Theodore Levitt, myopic conditions. 6 giu 2017 Marketing Myopia di Theodore Levitt Il Sole 24 ORE Arte e Cultura Direttore responsabile: Gianni Riotta. Il Sole 24 ORE S.p.A. Via Monte Rosa, During the past half century, marketers generally have heeded Levitt's (1960) Marketers suffering from the new marketing myopia view the customer only as a Levitt, Theodore (1958), “The Dangers of Social Responsibility,” Harvard http://annualreport07.unilever.com/downloads/Unilever_07_annual_report_en.pdf. Theodore Levitt criticizes John Kenneth Galbraith's view of advertising as artificial want creation, contending Download PDF 1.8k Downloads; 12 Citations Economic Growth Marketing Myopia Personal Preference Sophisticated Form. Marketing Myopia is used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was first published in 1960 in the Harvard Professor Theodore Levitt is widely regarded as the Poet Laureate of the marketing Key Words •literary criticism •marketing myopia •Theodore Levitt •writing.
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